Rebel Hotel Company launches Renegade Hotels, a new focus-service division born from Rebel’s independent DNA and designed for a new generation of travelers who crave authenticity, efficiency and style, according to the company.
Renegade Hotels was created to challenge the limitations of traditional select-service operators by offering real estate investors a sharper, more creative, and highly personalized approach to management. The new division blends operational rigor with Rebel’s signature entrepreneurial spirit, unlocking new possibilities for assets that legacy systems have long overlooked.
The division will debut with the transition of three California hotels: Fairfield Inn Clovis, Comfort Inn Clovis and to-be built Hyatt Place Clovis, marking the beginning of a portfolio that will include at least three hotels within the first 30 days of launch.
"Select-service hotels are everywhere, but few operators dare to look beyond the standard playbook,” Brian Sparacino, president and CEO of Rebel Hotel Company, said in a statement. “Renegade exists for owners who are done settling. We’re bringing the same independent mindset and performance-first approach that built Rebel’s success into a segment overdue for change.”
Rebel Hotel Company emerged at the peak of the COVID era and has steadily grown into one of the U.S.'s fastest-growing third-party hotel management companies. Renegade is a natural extension of Rebel’s approach, designed to meet the needs of real estate owners seeking flexibility, stronger results, and better guest experiences, according to the company.