The U.S. hotel industry reported mixed year-over-year comparisons, according to CoStar’s latest data.
For the week of Oct. 12-18 (percentage change from comparable week in 2024):
- Occupancy: 68.5 percent (-2.4 percent)
- Average daily rate: $173.14 (+1.7 percent)
- Revenue per available room: $118.65 (-0.7 percent)
Top Markets
Among CoStar's top 25 markets, San Francisco reported the highest increases in each of the three key performance metrics: occupancy (+10.2 percent to 83.4 percent), ADR (+68.1 percent to $368.79) and RevPAR (+85.3 percent to $307.40). The market’s performance was lifted by Dreamforce 2025.
Tampa recorded the largest occupancy drop (-23.2 percent to 63.5 percent), due to the elevated displacement demand period that followed Hurricane Milton in 2024.
Miami saw the steepest declines in ADR (-27.2 percent to $178.62) and RevPAR (-32.7 percent to $120.96). The decreases were due to a comparison against Taylor Swift’s Eras Tour dates and Adobe MAX 2024.