Club Med celebrated its 75th anniversary with a global brand activation campaign launched in the first half of the year. The campaign showcases 75 years of archive footage that revisits the origins of the first all-inclusive holiday club from its Mediterranean beginnings to worldwide expansion and current trends.
As it celebrates 75 years, Club Med is advancing projects across North America, South Africa, Asia, and Europe, alongside major renovations to its flagship Punta Cana property this fall.
In the first half of 2025, Club Med's Mountain Resorts division saw a 7 percent increase in business volume and a 6 percent rise in average daily rate.
Similarly, the Exclusive Collection—Club Med's luxury all-inclusive line—reported a 6 percent ADR increase. More than 1.5 million guests visited Club Med in the 2024 fiscal year, with 75 percent coming from abroad—a 12-point increase over the past decade.
Renovations, Resort Openings and New Develpments
In 2025, Club Med accelerated its global expansion with plans for new ski resort projects in Canada and Italy. Simultaneously, Club Med plans to unveil major renovations in the Fall at its flagship Punta Cana resort, while preparing to launch resorts in South Africa and Malaysia—reinforcing its presence across North America, Europe, the Caribbean, Africa and Asia-Pacific.
Club Med Punta Cana—Club Med's flagship North America resort will unveil five major renovations, including brand new social spaces, new culinary experiences and renovated accommodations. Designed by GG&Grace International, the design firm known for creating distinctive hospitality experiences in the world's most sought-after destinations, highlights include:
- Costa Del Coco, Deluxe Rooms
- The Buena Vista Lounge
- El Mundo Food Club
- Joia Bar
- The Coffee Shop
Club Med's Happy to Care program emphasizes sustainable resort development, as seen in the recent renovations at Club Med Punta Cana. The resort emphasizes eco-construction, reduced energy use and environmentally responsible operations while pursuing green certifications. Culinary venues like El Mundo Food Club and the Coffee Shop source more than 3,200 pounds of produce weekly from more than 40 local farmers through the Green Farmers program. Materials include 100 percent recyclable Palmex roofing and sustainably sourced U.S. timber. The design minimizes energy use by limiting sun exposure, promoting natural ventilation in communal spaces and reducing reliance on air conditioning. In the Costa del Coco Deluxe Rooms, low-flow fixtures conserve water, while motion-sensing smart thermostats save electricity.
This story originally appeared on Hotel Management's sister site Travel Agent Central.