Montage International—in partnership with real estate and development firm Thor Urbana and luxury community pioneer and club operator Life Properties International—is set to develop the Montage Valle de Guadalupe in Bruma Wine Estate in Valle de Guadalupe, Mexico. Anticipated to open in 2028, the resort will be Montage International’s fifth property in Mexico, following its flagship Mexican resort, Montage Los Cabos, which opened in 2018. Montage and Pendry Punta Mita and Pendry Mexico City are currently in development.
“Montage International is pleased to partner with Thor Urbana and Life Properties to bring an incredible Montage experience to this exceptional destination,” Alan J. Fuerstman, founder, chairman and CEO, Montage International, said in a statement. “Having previously worked with Thor Urbana on the development of Montage Los Cabos, we are thrilled to collaborate with them on another extraordinary resort. Valle de Guadalupe is one of the world’s most captivating wine regions, where rolling vineyards meet innovative culinary artistry, and we look forward to creating an immersive experience for our guests and residents to enjoy.”
Set in Baja California’s vineyard region, Montage Valle de Guadalupe will have 62 guestrooms and a limited collection of Montage Residences. Culinary and wine experiences will include a signature restaurant, a lobby bar and lounge as well as a pool bar and lounge. The property also will have a signature Spa Montage and fitness center, 3,800 square feet of indoor meeting and event space, a 4,000-square-foot wedding lawn, Compass Sports center, retail offerings, a residential club and a Montage signature Paintbox program for children.
Montage Valle de Guadalupe is an hour from the U.S.-Mexico border, neighboring Bruma Winery and Fauna. The area has more than 150 wineries that together produce 90 percent of all Mexican wine.
“Our team is looking forward to partnering with Montage International for our second project together in the Baja region,” Jaime Fasja, founder and co-CEO of Thor Urbana and Life Properties International, said in a statement. “Life Properties International was founded as a natural evolution of our work in luxury real estate development, expanding our vision into private residential club communities centered on wellness, culinary, culture, and hospitality. Valle de Guadalupe is a rare destination where land, wine, tradition, and innovation intersect, making it a natural setting for a project of this caliber and intention.”
Montage Residences will include a selection of Hillside Residences, Vineyard Villas and Private Wine Estates.
Building on the existing restaurants, lodging and wineries currently in place within Bruma, future plans surrounding Montage Valle de Guadalupe include a curated wine club and vintner program; a collection of new restaurants; a community center with a chef’s garden and artisanal shops; the Bruma Wellness Center; an on-site equestrian facility; and a curated, contemporary art collection with an Artist in Residency program and open studio.
The broader Bruma destination is developed by Life Properties International, Thor Urbana and GFA Grupo Inmobiliario.