Sonesta International Hotels opens 18 hotels with new franchise partner Laxmi Hotels Group, the first major milestone in the planned sale of 113 managed properties. The openings reflect's Sonesta’s asset-right franchise-forward strategy.
The portfolio of 18 properties includes 11 hotels that will be managed by Laxmi directly and seven to be managed by Ark Hospitality. The transition of these properties was completed by the end of September, highlighting the speed and efficiency of Sonesta’s conversion process. All properties will operate under the Sonesta Select brand, known for its commitment to guest comfort and modern amenities.
“We are thrilled to expand the Laxmi Hotels Group portfolio within the Sonesta franchise family,” Keith Pierce, Sonesta’s EVP and president of franchise and development, said in a statement. “Converting all 18 hotels within the month is a great example of our team's ability to facilitate a smooth, rapid transition for our new owners. We are confident that Laxmi’s operational expertise, combined with the strength of the Sonesta brand, will lead to great success.”
In 2024, Sonesta announced the sale of 113 managed hotels. The properties are under agreement to four strategic partners, who will enter into new, long-term franchise agreements with Sonesta. The portfolio includes 30 Sonesta Select upscale hotels, 44 Sonesta ES Suites upscale extended stay hotels, and 39 Sonesta Simply Suites mid-priced extended stay hotels. This conversion in total will add up to another 14,803 rooms across 28 states to Sonesta’s existing franchised hotel portfolio, which at the end of September totaled 62,444 rooms and 886 properties.
"Laxmi is excited to franchise more hotels within the Sonesta portfolio and deepen our relationship with the brand," said Kunal Dave, CEO of Laxmi Hotels Group. "As owners and operators, Sonesta has a unique perspective into the brand-franchisee relationship and understands what it takes to build a successful hotel from both the asset and operational standpoint. We look forward to continuing our long and successful relationship."
The 18 Sonesta Select hotels include locations in Florida, Georgia, New Jersey, Tennessee, Indiana, Kansas, Massachusetts, North Carolina, South Carolina and Pennsylvania.