The Hospitality Show, presented by Questex, Hotel Management magazine and the American Hotel & Lodging Association kicks off on Sunday at the Colorado Convention Center in Denver. Registration is still open, and attendees can look forward to a packed three days of education, networking and discussions on emerging trends.
The event will include approximately 350 vendors on the show floor, more than 21 hours of content, a full 16 hours of networking time, more than 50 dedicated sessions and approximately 100 speakers.
Sessions will take place across three stages: the Visionary Stage, the Solutions Stage and the new Education Stage tailored to hotel general managers. The Solutions Stage and Education Stage are both directly on the show floor to keep learning close to the action.
Keynotes and Sessions
There will be three dedicated keynote addresses on the Visionary Stage:
On Sunday, Oct. 26 at 5:10 PM, Chris Barton, founder of Shazam, will explore how to break through complacency and create customer experiences that stick.
On Monday, Oct. 27 at 9:50 AM, technology strategist Crystal Washington will dive into the trends that matter most for the future of work.
On Tuesday, Oct. 28 at 9:22 AM, Ozan Özkural, founder of Tanto Capital Partners, will provide a global economic outlook for hospitality leaders.
Sessions will include:
The Profit Engine: Aligning Ownership, Brand, and Operator
Monday, Oct. 27 | 9:05 AM - 9:25 AM | Visionary Stage
Smarter Cities, Stronger Hotels, featuring Mike Johnston, the mayor of Denver
Monday, Oct. 27 | 10:32 AM - 10:52 AM | Visionary Stage
No Room for Trafficking: Turning Awareness into Action
Monday, Oct. 27 | 1:30 PM - 2:00 PM | Solutions Stage
The Power of Zero-Party Data: Personalization that Builds Trust and Loyalty
Tuesday, Oct. 28 | 1:45 PM - 2:15 PM | Solutions Stage
Hotel Claims 101: Why Denials Happen and How to Avoid Them
Tuesday, Oct. 28 | 12:20 PM - 12:50 PM | Education Stage
Times are subject to change. Check the app for the most up-to-date schedule.
Show Floor
The show floor will provide access to hospitality’s newest solutions and emerging companies.
Curated zones highlight key areas:
F&B Zone: Taste new products and see equipment demonstrations from exhibitors including Kraft, Danone and Great Lakes Cheese, sponsored by Entegra.
Interactive Zone: Walk through technology and product demos that showcase operational innovations, supported by sponsors including M3 Accounting, ADA Cosmetics and RaWerks.
Recharge Zone: Take a pause and check out guest well-being products and services — lounge areas, the puppy park, a golf simulator — sponsored by Ecolab, with lounge furniture sponsored by Suncoast Furniture.
Mobile Meetup Lounge: Use the app to schedule meetings and interviews here with attendees, exhibitors and startups.
Bar & Restaurant Expo Denver: Includes F&B stage programming and the Cocktail Clubhouse for product demonstrations and supplier conversations.
Exhibitors will include Marriott International, Hilton Worldwide, Samsung Electronics America, Inc., Enseo, ADA Cosmetics, Avendra International and Broadband Hospitality, among others.
Events & Awards
The Hospitality Show 2025 features special networking events that shine a spotlight on innovation, leadership, community and industry achievements:
Welcome Cocktail Party, sponsored by Hilton Supply Management
Sunday, Oct. 26 | 6:00 PM - 7:00 PM | Bluebird Ballroom
Enjoy views of the Denver skyline while connecting with industry leaders
’90s Mega Dance Party, sponsored by premier sponsor DIRECTV HOSPITALITY and supporting sponsor ADA Cosmetics
Monday, Oct. 27 | 7:00 PM - 10:00 PM | The Fillmore Auditorium
Engage with thousands of hospitality professionals in an informal setting
Several awards will be distributed throughout the event as well:
HTNG TechOvation Award recognizes standout technology solutions shaping the industry
AHLA Tech Acceleration Award honors leaders in tech adoption across hospitality operations
AHLA GM Awards celebrates top general managers driving operational excellence
Hotel Management Magazine 150th Anniversary Exhibit traces a century and a half of chronicling the people, innovations and ideas that have shaped the industry
Food & Beverage Zone
The Food & Beverage Zone, sponsored by Entegra, will be a dynamic space designed to spark innovation and elevate hotel operations.
The zone will include:
Live product sampling, insights and consultation that showcase the latest in hotel food and hospitality, including:
The Cheesecake Factory Bakery: Cheesecakes & mini cupcakes for banquets or grab-and-go.
Costa Coffee: Cold brews & creative flavors for breakfast & lobby cafés.
Kraft Heinz: Comfort foods like White Bean Chili & Mac & Cheese for efficient hotel dining.
Danone: Protein yogurt bowl & fresh orzo salad for better-for-you options.
Texas Pete, Great Lakes Cheese, Minute Maid: Innovative products for diverse hotel needs.
Good to Know
Attendees should be sure to download The Hospitality Show app to stay up to date with the show here.
Registration is located on the Street Level, F Lobby Concourse. Have your QR Code readily available and proceed to the badge pick-up counters to scan your confirmation email, or look up by name to print your badge.