Amir Mustafa has been appointed chief executive officer of B&B Hotels USA, succeeding Valerio Duchini, who was recently appointed chief executive officer of Western Europe.
Before joining B&B Hotels USA, Mustafa held various leadership positions at Extended Stay America and served as senior vice president of Ooperations at Aimbridge Hospitality.
European chain B&B Hotels aims to pursue its growth ambitions in the rapidly expanding American market. Mustafa's arrival will be key in significantly strengthening the brand's development in the U.S. and renovating the group's five hotels to ensure optimal customer satisfaction, according to the company.
"With over 25 years of experience in the hospitality industry, Amir Mustafa is renowned for his ability to promote operational excellence, optimize revenue, and ensure exemplary customer satisfaction. I am delighted to welcome him to B&B Hotels to promote and develop our brand across the Atlantic. We are confident that he will integrate perfectly into the culture and values of B&B Hotels and significantly contribute to our future success," Fabrice Collet, chairman of the B&B Hotels Group, said in a statement.