NDM Hospitality, the parent company of Rentyl Resorts, names Ashley Graham to the new position of director of sponsorship as the company elevates its approach to brand partnerships and experiential engagement.
Graham will apply her expertise in branding, advertising, experiential marketing, corporate events and retreats, event portfolio strategy, and on-site audience engagement to shape innovative sponsorship opportunities with guests and partners, according to the company.
“Ashley’s passion for creating memorable experiences and her proven ability to drive meaningful engagement make her an invaluable asset to our team and partners,” Rentyl Resorts CEO Nicholas Falcone said in a statement.
Graham has generated million-dollar successes for industry-leading companies in North America and the United Kingdom. For over two decades, she has redefined experiential strategies and produced high-impact events for consumer and business audiences. Her expertise spans global portfolio strategy, roadshows, branding and the production of VIP activations and retreats.
“Under Ashley’s leadership, we’re reimagining sponsorships, so they don’t sit on the sidelines,” said Michael Trampas, executive vice president of NDM Hospitality. “Brand partnerships that become part of a guest’s memory, integrated in a way that feels authentic and elevated.”
The director’s position underscores NDM Hospitality’s commitment to innovative growth that integrates retail, dining, and sponsorships into an elevated experience.
“I’m eager and energized to collaborate with our diverse portfolio of properties to design impactful experiences that merge creativity, technology and strategy,” Graham said. “Side by side with our brand partners, we will shape meaningful, measurable moments that are stylish, strategic, and unforgettable. From chic retreats to seamless integrations to full energy experiences, these partnerships will drive growth and brand loyalty for years to come.”