Reeco taps industry veteran as VP of sales, customer experience

Reeco, the AI-driven procure-to-pay platform for the hospitality industry, appoints Paul Bennie as vice president of sales and customer experience. Bennie is joining Reeco after a year of rapid growth; he will leverage his extensive knowledge and experience to maintain this dynamic pace.  

Bennie will lead the development and execution of innovative strategies designed to accelerate sales, drive revenue growth, and elevate the customer’s experience. He will ensure that Reeco’s solutions continue to exceed customer expectations, positively impacting their bottom-line results.

With 35 years of industry experience, Bennie brings a wealth of leadership experience to the Reeco organization across hotel operations, sales, customer success, customer onboarding, training and development, and account management. His career in the hotel industry includes leadership roles at some of the most notable and well-established companies like Hersha Hospitality Management and Noble Investment Group, followed by 15 years in the hospitality tech sector. Most recently, he excelled as vice president of strategic accounts at Actabl, where his strategic insight and commitment to excellence set new standards for client engagement and growth. 

“Paul is a dynamic, solution-driven leader with a proven track record of advancing sales while fostering enduring relationships, and I am thrilled to welcome him to the Reeco team,” Reeco CEO Henrik Shimony said in a statement. “His expertise will be instrumental in empowering the hotel operators we serve by delivering technology solutions that simplify their operations and drive profitability.”