Viceroy Hotels & Resorts adds four strategic new hires to its global leadership team: Chief Commercial Officer Patrick Pahlke; David Solis, vice president, global luxury and leisure sales; Megan Mulholland, senior vice president, brand marketing and wellness; and Shel Buhler, vice president, food and beverage.
These appointments come on the heels of the recent appointment of Chief Executive Officer Arash Azarbarzin. In his dual role as CEO of Viceroy and principal at Highgate, Azarbarzin has more than 40 years of experience in the global hospitality industry.
A hospitality veteran with more than three decades of experience, Pahlke brings deep expertise in commercial strategy, brand development and operational excellence. Prior to joining Viceroy, he served as chief commercial officer at Sage Hospitality Group, where he built a commercial infrastructure and guided the repositioning of high-profile properties. His career has spanned leadership roles with Hyatt International, Two Roads Hospitality and Proper Hospitality.
Bringing over two decades of experience in luxury travel sales and partnerships, Solis joins Viceroy Hotels & Resorts following leadership roles at Four Seasons Hotels & Resorts, Virtuoso, Edition Hotels and Kerzner International (One&Only, Rare Finds, Atlantis Dubai and more). Most recently, he served as an executive at Ultimate Jet Vacations, where he strengthened the company’s position at the intersection of private aviation and bespoke resort experiences. At Viceroy, Solis will lead the brand’s global luxury and leisure strategy, cultivating relationships across top agencies, travel partners, and emerging markets.
Mulholland joins Viceroy Hotels & Resorts with extensive experience leading global brand strategies, marketing, and wellness programming for lifestyle hospitality brands. She previously held leadership roles at THE WELL and Starwood Hotels & Resorts, where she refined her expertise in experience design, content development, brand positioning, and multi-channel storytelling. In her new role, Mulholland will oversee Viceroy’s marketing, creative direction, partnerships and wellness initiatives worldwide.
With nearly two decades of experience spanning brand development, multi-outlet operations and premium spirits marketing, Buhler brings a dynamic approach to food and beverage. Before joining Viceroy, she served as head of brand strategy and communications for Aparium Hotels, where she helped grow the company to over a dozen award-winning hotels and 25+ independently branded restaurants and bars nationwide. Her earlier roles at Thompson Hotels, Joie de Vivre, Destination Hotels and Alila shaped her strategic understanding of culinary experience as a brand-defining pillar.
These key appointments come at a time of accelerated brand growth for Viceroy, following the forthcoming projects in Sun Valley, Idaho and new destinations across the United States, Africa, Mexico and the Caribbean.