Announced during in its Q3 earnings release and mentioned again on its earnings call this week, IHG Hotels & Resorts plans to launch a new premium collection brand in the upscale to upper-upscale category.
The new brand will initially focus on the EMEAA region where there is a "significant proportion of high-quality hotels with their own unique identity, and where a collection brand will expand our offer for guests and allow more owners to benefit from our enterprise platform," according to IHG in the release.
The brand will complement IHG's premium conversion brand, voco, which has reached 225 open and pipeline hotels across more than 30 countries since its launch in 2018. It will also look to replicate the success of Vignette Collection, launched in 2021, which is positioned higher in the luxury & Lifestyle category and tracking ahead of its goal to reach 100 hotels in a decade, currently with 27 open and a further 41 pipeline properties.
Across its global hotel portfolio, IHG reported revenue per available room rose 1.4 percent after easing +0.1 percent in Q3.
The company also reported another strong quarter of development activity, with openings up +17 percent and signings up +18 percent.
“We are pleased with our performance and the continued growth of our brands to date in 2025, and we remain on track to meet full year consensus profit and earnings expectations," IHG Hotels & Resorts CEO Elie Maalouf said in a statement. "As anticipated, RevPAR growth in Q3 was similar to the prior quarter, with another strong performance in EMEAA and further improvement in Greater China, though the US continued to see slower trading conditions. Overall, we continue to benefit from the power of our globally diverse footprint.
"Growing demand for our world class brands continues, with 2025 set to be one of our biggest ever years for both openings and signings," Maalouf continued. "We opened 14.5k rooms across 99 hotels in the quarter, up +17 percent year-on-year excluding the NOVUM conversions this year and last, and we signed 22.6k rooms across 170 properties, up +18 percent, with great progress in all three regions. Recognizing strong guest and owner interest in the large and fast-growing premium segment, we are excited to announce we will be bringing a new collection brand to market in the coming months, positioned in upscale to upper upscale. This will build on the well-established successes we’ve already delivered with our other collection and conversion brands – Vignette, voco and Garner."
In the Americas, year-to-date, RevPAR has grown +0.8 percent for the region and +0.4 percent in the U.S. Q3 RevPAR was -0.9 percent for the region and -1.6 percent in the US. Q3 occupancy for the region was down -0.3 percentage pts to 71.8 percent, and rate was down -0.5 percent. Q3 rooms revenue on a comparable hotels basis, analyzed by guest stay occasion, saw Business ahead, but this was offset by a decline in Leisure, and Groups was further behind compared with 2024 levels. While the U.S. continued to see some slower trading conditions, IHG said it remains confident for the return to growth in due course when economic uncertainty further subsides and the travel industry’s fundamental tailwinds prevail.
Gross system growth was +3.6 percent YOY and +2.3 percent YTD, with 2.7k rooms (28 hotels) opened in the quarter. Excluding the impact of removing 7.1k rooms that were previously affiliated to IHG’s system with The Venetian Resort Las Vegas, net system growth was +1.5 percent YOY and +0.5 percent YTD; including the impact, the net system size change was +0.2 percent YOY and -0.8 percent YTD. Signings for 7.6k rooms (79 hotels) were added to the pipeline in the quarter, an increase of +14 percent on last year. These included 33 hotels signed across the Holiday Inn Brand Family, 16 across its extended stay brands and eight voco conversions. Garner also saw good further progress in the quarter with another nine signings, with the brand now having 25 open and 49 pipeline hotels in the region. Conversions represented over half of all rooms opened and signed in the quarter.
"Long-term structural drivers of both travel demand and supply remain compelling, and while near-term macro-economic challenges persist in some markets, others are showing improvement or sustained growth," Maalouf said. "We continue to demonstrate IHG’s ability to capture demand across geographies, chain scales and stay occasions, which forms the foundation of resilient strength in our business. The power of our enterprise platform is clearly showing in 2025 and drives our growth algorithm. This delivers compound earnings growth by increasing fee revenues through the combination of RevPAR, system expansion and ancillary fee streams, which, together with a highly efficient cost base, helps to grow margins and, along with our strong cash generation, allows us to reinvest in our business and return surplus capital to shareholders. We remain confident in a strong outcome for the year and further delivery beyond.”