As it prepares for its 25th anniversary in late 2026, the Green Valley Ranch in Henderson, Nev., has introduced a new logo and visual identity as part of its ongoing $200 million property-wide renovation.
The refreshed branding includes a new monogram that merges the letters G-V-R into a single symbol. Developed in collaboration between branding and design studio The New Company and the Station Casinos in-house marketing team, the identity features custom typography and a refined design language inspired by the resort’s upcoming lighter, more contemporary interiors, according to the company.
“As Green Valley Ranch approaches its 25th anniversary, this was the perfect moment to step back and celebrate our journey while looking ahead to the future,” Ken Janssen, vp and general manager of Green Valley Ranch, said in a statement. “The refreshed logo reflects the on-going $200 million transformation of the property in terms of being contemporary in design, while honoring the timeless warmth and sense of place that have always defined the resort.”
“In reimagining the Green Valley Ranch identity, we explored a modern twist on classic typography that feels both timeless and unexpected,” said Jules Tardy, partner and creative director at The New Company. “Through reductive minimalism and refined detailing, the logo conveys a sense of understated luxury that aligns with the property’s renewal while setting the stage for its next chapter.”
The new logo will roll out in phases across the property, beginning with its debut on the casino floor and expanding to signage, in-room materials, digital platforms, advertising and marketing campaigns.
The rebrand coincides with extensive renovations across the 25-year-old resort, including redesigned rooms and suites debuting later this year, as well as upgrades to meeting and convention spaces. The project also includes the return of poker and recently completed enhancements such as new High Limit gaming rooms, the Polaris casino bar, Blue Ribbon Sushi Bar & Grill and Drop Bar.