A pair of hospitality technology champions, Bruce Bensetler and Luis Segredo, have been announced as 2025 Hospitality Financial and Technology Professionals International Hospitality Technology Hall of Fame inductees.
The 2025 inductees will be honored at the upcoming Hospitality Industry Technology Exposition and Conference (HITEC) in Indianapolis, Ind. on June 17. The International Hospitality Technology Hall of Fame is HFTP's highest level of recognition in technology. Since 1989, 57 individuals have received this award as a reflection of their contributions to the hospitality industry.
Bensetler is the founder and CEO of Data Plus, a platform built for hotels which unites accounting procurement and payment data into a single, unified system. Bensetler is characterized as an entrepreneurial and creative developer passionate about understanding the accounting and operational needs of the hospitality industry. He started Data Plus, Inc. in 1973, which came to offer one of the first ERP solutions for the hospitality industry in 1986.
“Each year, as I entered the HITEC venue, I have studied the list of prior inductees to the HFTP Hall of Fame and thought about their long careers and contributions,” said Bensetler, in a statement. “I never thought my work would be considered of significance as it has always been more about the fun in working with so many clever and talented hospitality professionals.”
Segredo is a serial entrepreneur and recently in 2016, he co-founded Hapi (Data Travel, LLC), hospitality’s connectivity partner, dedicated to simplifying the complex hospitality technology landscape by connecting hoteliers and solution providers at scale. He has over 32 years of experience in hospitality, specializing in technology solutions at both property and corporate levels.
Before founding Hapi, Segredo co-founded MTech in 1993, the developers of HotSOS and REX (now HotSOS Housekeeping). After selling MTech to Newmarket International, he held leadership roles at both Newmarket and Amadeus Hospitality before founding Hapi. Segredo currently serves as chair of the AHLA Global Technology 100.
“I am so honored to be inducted into the HFTP Hall of Fame,” said Segredo. “Having watched people I really admire be inducted over the years, I am humbled that my peers are now recognizing my efforts. I share this distinction with all of my team members, partners and customers that have made it possible.”