Intelity has released GEMS 2.0, a platform meant to unify hotel guest data and digital touchpoints for improved personalization.
"While the world talks about AI, many hotels are investing millions into disconnected technologies that create digital walls between them and their guests," CEO Steve Proctor said in a statement. "GEMS 2.0 reimagines the hotel technology stack—every digital touchpoint serves as both a service and a sensor, creating an intelligent ecosystem that enhances rather than replaces human connections. Our new platform ensures all guest experience touchpoints can be deployed and updated with unprecedented speed and security, while maintaining the elegant experience guests expect from luxury properties."
The platform has six layouts and enterprise-level branding tools. Properties can now create multilayer experiences, schedule content throughout the guest journey and gain actionable insights through built-in analytics. The features aim to help guests take advantage of what the property has already invested in, providing increased ancillary revenue while simultaneously decreasing operational costs.
GEMS 2.0 delivers:
- Compendium control with six customizable layouts
- AI-powered personalization through unified guest data
- Intelligent service automation and digital concierge
- Seamless mobile check-in and room access
- Real-time content updates across all touchpoints
"We're not just unifying hotel technology—we're unleashing a new era of luxury hospitality where every digital touchpoint makes personal service more powerful," Proctor said.
Hotels can implement the platform in phases, prioritizing features based on specific needs while ensuring all data is consolidated from day one.