My Place Hotels of America has launched commercial-support platform Market Force. The platform incorporates My RevPulse, powered by IDeaS for AI-driven revenue management, and Kalibri Labs' Hummingbird Commercial for market-specific intelligence by channel, segment and rate. These applications, part of My Place's 2025 technology expansion, now work together within Market Force.
Market Force joins My RevEdge, My Place's proprietary business-intelligence platform. Each tool in the company's expanding ecosystem—My RevEdge, My RevPulse, Hummingbird Commercial and now Market Force—builds upon the others.
The launch is the latest in a series of technology tools rolled out this year. "Throughout 2025, My Place has rapidly expanded our technology offerings to empower franchisees," Matt Campbell, COO of My Place Hotels, said in a statement. "Market Force represents a significant addition to these efforts, delivering an all-in-one commercial solution that seamlessly integrates with My Portal to help our expanding network of franchisees maximize their properties' potential."
Market Force consolidates multiple tools to help franchisees optimize their properties’ performance, including expanded commercial support, AI-powered pricing and forecasting, and market-specific intelligence. Features include advanced revenue management, real-time automatic rate adjustments, sales and distribution support, as well as access to industry leading technical applications. These data-driven strategies enable owners to adapt quickly, outperform competitors, and capture more demand in their respective markets.
"Owners and operators who join Market Force gain access to smarter tools, expert guidance, and data-driven strategies that help them adapt quickly, outperform competitors, and capture more demand in every market," said Jeff Wermager, VP of sales and revenue management at My Place Hotels. "We're proud to bring this comprehensive solution to our franchisees, empowering them with the continuous support and proven results they need to thrive in today's dynamic hospitality landscape."
"Today's hospitality industry is fast-paced and demanding, with market dynamics that can shift in an instant,” Campbell said. “Our franchisees need sophisticated tools to navigate this evolving landscape. With Market Force joining our technology arsenal, we're providing another powerful resource that helps them stay ahead of the competition."