Reeco, an AI-driven procure-to-pay platform for the hospitality industry, appoints James Hansen as vice president of business development. With more than 25 years of experience in hospitality and hotel management, Hansen will play a role in scaling Reeco’s growth in the hotel sector, leveraging his deep industry knowledge to forge strategic partnerships and drive revenue growth.
Hansen will oversee initiatives to identify and secure new business opportunities, develop new market channels and build relationships with potential clients. As Reeco continues its rapid expansion, his expertise will be instrumental in enhancing its early-stage market penetration and operational impact.
“James brings a wealth of experience and a proven track record in driving revenue and operational success in the hospitality sector,” Reeco CEO Henrik Shimony said in a statement. “His ability to lead and grow high-performing teams, along with his strong understanding of the challenges faced by hotel operators, will further enhance Reeco’s ability to innovate and provide exceptional solutions for our clients.”
Hansen’s career includes extensive experience in sales, marketing, operations, and finance within the hospitality industry. He has consistently exceeded revenue, growth, profitability, and return goals for owners and stakeholders while driving market expansion and operational efficiencies.
Most recently, Hansen served as chief development officer for OTH Hotels & Resorts, where he led the growth and development of a portfolio of over 15 hotels across the United States. Prior to this, he held key leadership roles at Hotel Equities, Kolter Hospitality and Interstate Hotels & Resorts (Aimbridge Hospitality).
Last week, Reeco announced that it had secured $15 million in Series A funding. This investment will fuel the company's strategic growth initiatives, including the accelerated advancement of the Reeco platform. The solution frees the industry's back-of-house teams from Excel sheets, punchout systems, and GL coding with a unified system that seamlessly integrates every critical function. Users can purchase from any contracted vendor in just a few clicks and receive goods in record time, manage recipes to track real-time food costs, and automate inventory audits and invoicing. The Series A funding builds on a $10 million seed round, bringing Reeco's total funding to $25 million.
The round was led by Aleph VC, with participation from Net Capital Ventures and Joule Ventures. The funding will support research and development, customer acquisition, the scaling of sales and marketing teams, and the delivery of new platform features.